On information by Bloomberg News, Google, the search engine company, displaced Yahoo as the world’s second-most-visited Web site in November and closed in on the leader, Microsoft, a market researcher said yesterday.
Visitors to Google’s sites rose 9.1 percent, to 475.7 million in November from a year earlier, while those to Yahoo sites rose 5.2 percent, to 475.3 million, the researcher, ComScore Networks, said. Both sites trail Microsoft, which had 501.7 million visitors, ComScore said.
It was the first time that Google, based in Mountain View, Calif., attracted more visitors than Yahoo, reflecting Google’s growing popularity outside the United States. Yahoo, based in Sunnyvale, Calif., is still the most-visited site within the United States, ComScore said. Microsoft’s visitors increased 3.3 percent from a year earlier.
Visitors to Fox Interactive Media sites, owned by the News Corporation, rose almost fivefold, to 130.4 million, in November from a year ago, reflecting a surge from the purchase of MySpace.com.
Visitors at YouTube, bought by Google for $1.65 billion in November, rose more than 24-fold to 107.9 million, ComScore said.